Posts tagged hank green
Posts tagged hank green
WALL OF TEXT FOR PEOPLE WHO ARE INTERESTED IN ONLINE VIDEO AND YOUTUBE AND TECH IN GENERAL
YouTube is a very big platform that serves a lot of needs of a lot of people. I understand that I am only one person and, indeed, my community is only one community. YouTube needs to ensure that the site continues growing and is accessible to the next generation of YouTube users. They need to build a site that encourages interaction and diversification so it becomes a vital, long-term part of our content mix.
But despite the fact that YouTube and Google are very careful with their rollouts and their testing, a number of breakdowns made the switch-over to the new G+ based comment system not go well. It continues to not go well, and there are some things we all should learn from that.
- If you’re going to force a change…don’t ask first. If you ask me if I’d like to do something for six months and I keep saying “no” then I will expect, eventually, to get my way. It’s actually far less frustrating if you just force the change.
- Not all users are created equal. Something I heard from people who work at YouTube pretty consistently was “The vast majority of users are fine with it and have already switched over.” That’s fine, except that those users include a huge number who have signed up in the last year and were, thus, never aware of another way to use the site. The dedicated, hardcore users…the ones that made your place cool in the first place, the ones who have invested a huge amount of their time and energy into your platform…they need to be treated differently. You owe them…don’t forget that.
- You are not a technology company, you are a culture company. G+ and YouTube have distinctly different cultures. They are used in very different ways by very different people. This switch is a little like merging New York City and Houston, Texas. There is a cultural difference there, and the fact that we’re surprised by the conflict indicates that we are thinking about these platforms as distribution systems, not as communities…which is a problem.
- Just because a community understands a platform does not mean that the platform understands the community. This is said behind the scenes constantly, but not publicly because people don’t want to piss YouTube off, but YouTube does not understand YouTube. They may understand some of the metrics and can do A/B testing to see which change results in more time-on-site, but they do not understand how users and creators use the platform. And maybe no one does, because there are a LOT of different ways to use the platform.
- Just because a product works well in one place doesn’t mean it will work well elsewhere. The G+ comment system works very well on G+ and on Blogspot. I think that Google assumed that guaranteed that it would work well on YouTube. That is, of course, insane. YouTube is a much bigger community and regularly has videos with tens of thousands of comments. The commenters on those videos are much more diverse (not just friends or in interest-based silos) and the impression-based return on spam is much higher. I also think, to some extent, YouTube thought that attaching real names to people would make them less likely to post ASCII dicks in the comments but, of course, that isn’t how it works. And the system that promotes comments based on how they spur conversation sounds nice but, in practice, only promotes comments that spur hatred and rebuttal.
- Communicate with your users honestly. You don’t have to communicate with all of them, but make the communication available to people looking for it. Don’t couch it in PR language “YouTube Comments Just Got Better!” because people are aware of the smell of bullshit. Discuss the actual goals and the problems you hope to solve. Walk users through the different options available to them and what they mean and what they do and don’t need to worry about.
- It’s more than just an account. A user account, for many people, is a project they’ve been working on for many hours per week for YEARS! Many people feel about their online accounts today the way I felt about my first car. It was an expression of who I was, an extension of the story of me. In that car I had good times and bad times and it took me to places I didn’t even know existed. Threatening to modify or alter or mess with that with minimal communication about what that change means can be terrifying to users.
Now, I don’t blame Google for not figuring all of this out before beginning this integration project, but I will blame them if they don’t learn from it. No one (literally) has ever done anything like YouTube before. Making it function as well as grow is a tremendous challenge. They have many parallel goals that they thought could be accomplished with minimal friction and product problems. They were wrong, of course, but they’re engineers, not sociologists, so I’m not too shocked.
I encourage everyone to begin using the YouTube comments the way you want to use them. They need to see how our culture will adapt to this new thing. They need users using it so they can fix it. It might be a little bit frustrating at first, but I think, in the end, it will be OK…and we’ll have learned a thing or seven.
Just thinking about a new way to have a resume. I’m sure I wasn’t the first person to think of this. It kinda makes me wonder what I was doing for all of 2008 and 2009 though…I guess I have a fairly substantial archive of that information in the form of the Vlogbrothers channel :-)
What a ridiculously cool idea!!
Episode one of School of Thrones has launched. Hope you guys like it!
I’ve never seen Game of Thrones so I have no context of who these characters are, but I really enjoyed this! And I think those glasses should become a permanent part of Mary Kate’s wardrobe.
HOLY BALLS HOLY BALLS HOLY BALLS!!!
Karen Kavett shares my thoughts.
It really is gorgeous. I’ve taken to calling it “Crossing the Delaware.”
So TMBG posted this picture of Clarissa on their facebook page last week, I noticed I had the same poster. So…then this happened.
It occurs to me only upon looking at this photo that a great deal of who I am was informed by Clarissa Explains it All.
The best use of 90s Pizza John.
A+++ Would Reblog Again
A fairy ring is a naturally occurring ring of mushrooms. They are also known as pixie’s rings, faerie circles, or elf circles. The English believed that fairy rings were where fairies came to dance and celebrate, the mushrooms of the rings were used as stools for the fairies to recuperate during the evenings festivities.
When I was young I spent a lot of time in Ireland because my parents would always want to go back to their homes often. My mum used to tell me about faerie circles and she said that if you disturbed the ring by touching it, all the magic creatures would come and get you. I actually saw one of these rings for myself and was terrified the elves would come for me.
HANK HAS TO SCIENCE ON THIS
When the spore of some kinds of mushroom hits the ground to begin its life cycle, it will radiate out from the point of genesis with tiny little threads called mycelium which are actually the physical body of the fungus. The mycelium stretches throughout the soil, feeding by decomposing matter and, if there’s good food and consistent soil structure in every direction, it will radiate out in a nearly perfect circle. Eventually, when the center of the ring runs out of nutrients, the fungus goes into it’s spore production phase, and sends up “mushrooms” or the fruiting bodies of the fungus. These are all produced at the same time around the edge of the mycelium, taking all of the nutrients from the mycelium to produce these reproductive spore factories.
So each mushroom is not an individual organism, but rather the fruit of a sort of sub-surface fungal tree.
To me, this is even cooler than elves and fairies.
well let’s just keep them faerie circles because I’d like children to keep their fantasies and childhood memories
Agree to disagree…I would rather children revel in the excitement, beauty, wonder, and power of the real.
That is SO COOL.
And they can be science and fairy circles at the same time. Like, I don’t believe in ghosts, but sometimes think I hear one when I’m alone in the house.
THIS IS THE FUNNIEST THING
I really was like, “An extremely important thing is happening to me on the Internet right now, and the wireless shuts off at 10,000 feet, so I think we both know we’re not yet ACTUALLY at an altitude where it’s necessary to turn off all electronic devices, so I’m really sorry, but…yeah I have to keep this on.”
A while back I made a video translating dance songs into English. In that video, I asked Nerdfighters to go to this thread and post what language they speak. Then, an amazing thing happened. A linguist and nerdfighter named Hedvig compiled a quite complicated spreadsheet of all the languages spoken in Nerdfighteria. Hedvig can say it better than me though so…In case you’re interested, the languages spoken by members of nerdfighteria are roughly 110, most of them belong to the some of largest language families of the world: indo-european, afro-asiatic, niger-congo (only bantu), sino-tibean or austronesian.
The third largest language family in terms of number of languages is Trans-New-Guinea and no language was represented from that group (no wonder, it doesn’t have that many speakers).
These six families cover 64% of all languages and are spoken by 85% of the worlds population, as native tongues that is.
In this case most nerdfighters speak one language from these six families that is very big (like russian, malay or portuguese), so even though we don’t speak all languages in these five families we still represent roughly 72% of the worlds population. This is interesting when we think about the fact that we speak 1.6% of the languages, but still we cover so many speakers. Languages of the world are distributed a big like Zips Law, most have extremely low number of speakers and a few are extremely huge.
So Cool! Thanks so much to Hedvig for putting this together. You can see the full spreadsheet here, and if you speak a language that is not on the list, just let us know in the chat.
I just want to be a linguist sooooo much.